Microsoft Surface
Product Launch
As the in-house social agency for Microsoft Surface from 2016 to 2018, my team worked closely with the Social Marketing and Brand leads to produce social content for five product launches.
Our campaign work encompassed pitching social experiences from teasers to post-launch, creating live event content, video production and editing at events, conducting executive interviews, and capturing supplemental product photography and video. This comprehensive approach helped us develop both organic and paid media strategies.
social.
creative strategy.
photography production.
video directing.
tvc cutdowns.
paid + organic content.
live event capture.
creative director.
social. creative strategy. photography production. video directing. tvc cutdowns. paid + organic content. live event capture. creative director.
