IntelyCare
Healthcare Staffing Platform

As the creative lead at IntelyCare, my work encompasses all areas of the business. I collaborate closely with key stakeholders to strategize and execute content that effectively engages both our B2B and B2C audiences.

Check out various projects and campaigns that highlight our refreshed brand experience.

lifecycle.

social media.

performance.

b2b.

website.

app experience.

lifecycle. social media. performance. b2b. website. app experience.

a look at social media.

Beginning in 2024, I assumed the lead role in brainstorming, ideation, and producing organic social media content.
Prior to this, I concentrated on providing strategic direction and leading brainstorming sessions with my art director and freelancer designer.

Here’s a look at some of our recent social content…

NursesWeek-Social-MerchMonday-R1_OPTION+2.jpg
JobBoard-Social-4.png
AprilFools-Social.png
TrendsReport-Social-Post3-Card3.png
Article_Highest Paying Nursing Jobs_Social-OPTION2-sm.gif
WomenHistory-Social-Post1-wLogoMark_Option+2.jpg

nurse portraits.

In the Fall of 2022, in collaboration with Native Digital, we captured candid video portraits of real IntelyCare nurses, asking them to share their experiences of nursing during COVID and recount a story about a favorite patient. Over a 3-day shoot, we filmed studio video testimonials, took individual and group portraits in a behind-the-scenes style, and conducted situational photography at a nursing facility.

The goal was to create versatile, long-lasting content for ongoing mid to lower-funnel campaigns, website content, and brand collateral.

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