Joy + Glee
Product Launch
In 2020, P&G introduced the joy + glee brand, offering women no-frills razors and shave prep products at an affordable price, positioned as a contrast to Venus. The brand initially launched exclusively in Walmart stores, targeting millennial and Gen Z consumers.
As Gillette’s in-house social agency, my team collaborated directly with the Marketing department and the agency of record, Wieden + Kennedy, to produce social content for the launch rollout and develop both organic and paid media support from 2020 to 2022.
social.
product launch.
photography production.
video editing.
tvc cutdowns.
landing page design.
paid + organic content.
social. product launch. photography production. video editing. tvc cutdowns. landing page design. paid + organic content.
